Mission & Values

KDS believes everyone in the restaurant business deserves its fair share of the food delivery pie. And everyone with a brand deserves a chance to monetize their fans by delivering a branded menu directly to them.

We commit to help dine-in restaurants thrive in a Delivery-1st world. And empower brands to extend their reach and revenue streams. Beyond using our technology innovations and services to amplify profits, we believe in creativity, fair dealing, efficiency and transparency.

Mike Jacobs

Founder & CEO

A serial entrepreneur, Mike excels at inventing new technologies for the restaurant sector. Through founding Tap.in2, Ordermark, Nextbite and Team Kitchens he honed his expertise in combining high tech with experiential marketing for food, sports and entertainment brands to create new business modalities. He brings to KDS a commitment to innovation and fostering a positive company culture, accompanied by skills in product development and marketing. Mike enjoys getting in the trenches, particularly digging into KDS’ underlying data science. Indeed, his background with the FBI gives him a unique vantage point on data driven tech: as a counterintelligence analyst, he was responsible for a task force that worked with the U.S. DoD & Intelligence Community. For this service he was nominated for the Director of National Intelligence’s National Counterintelligence Award. Mike is a graduate of U.C. Berkeley.

Jonathan Hung

Co-founder & COO

A classic ‘heavy hitter’ investor, Jon shares his formidable management skills and financial acumen with KDS on an international stage. With degrees from USC, London School of Economics, MIT and The Wharton School, Jon is focusing his laser brain on KDS strategy, operations and scale. Deeply connected to food tech, he is Co-Managing Partner of East West Ventures, Co-Managing Partner of Unicorn Venture Partners, Partner at Trousdale Ventures and Senior Venture Partner at Expert Dojo. Having held positions at Morgan Stanley, UBS, and Cummins, Jon has experience running U.S. and China offices, working with retailers such as Amazon. In addition, he is the Managing Member for his family investment office, J Heart Ventures, which invested in startup companies such as Boulevard, ChowNow, Daily Harvest, DocSend, Gyft, LeafLink, Miso Robotics, Solugen.

Mark Ferrer

Co-founder & CTO

At the helm of KDS’ tech team, Mark brings 14+ years’ experience building great software and even greater engineering teams. His leadership approach stresses the importance of healthy interpersonal dynamics and cohesion. Naturally attracted to big challenges, Mark learned to write code at the age of 11, and not surprisingly feels most comfortable in the fast-paced world of tech startups. He loves solving ‘unsexy’ problems– especially profitable ones. His background in highly competitive industries such as adtech, e-commerce, social media and fintech informs his expertise in foodtech. In his previous foray, he served as Director of Software Engineering for Ordermark, now valued at $X. Mark is building a world-class team perfectly suited to dominate this rapidly growing world of virtual brands and ghost kitchens.

Allison Dollar

EVP Partnerships & Outreach

An entrepreneurial corporate strategist, Allison chairs the Media and Space groups for L.A. Venture Association and has had multiple exits, including as CSO of (IPO as iBeam). A longtime champion of interactive media, she is CEO/Founder of ITV Alliance representing Fortune 500 tech and media brands. Allison has contributed to numerous digital media, advanced television and tech forward entertainment initiatives for companies such as Liberty Media, IBM, AOL, France Telecom, AT&T, Stan Lee Media and AEG. She advises companies in streaming, AR, content creation and crypto currency. She holds an M.A. from the University of Virginia.

Gareth Ballester

Lead Software Engineer

A coder since childhood, Gareth has excelled at software engineering for 20+ years. A lead engineer in companies of every size and industry, his range of roles spanned from primarily coding the first app up to managing teams and driving long-term projects across many departments. He gravitates toward solving problems impacting the physical realm involving logistics and customers, and improving the efficiency of existing industries via technology integrations. Gareth also drives UX improvement of software and educating internal teams on how to make user experiences more intuitive and efficient. This passion makes KDS’ architecture adaptable for an evolving, rapidly growing industry.

Greg Oganesian

Senior Director,
Account Management

Greg’s customer service journey started 25+ years ago with companies such as Great Expectations and Countrywide. Previously, he led Ordermark’s account management team, expanding support to 24/7, decreasing client attrition while dramatically increasing satisfaction. For Grubhub he oversaw a team of 50 throughout Southern California, Austin and Chicago. There the incentive program he created decreased employee turnover and substantially increased productivity. Managing customer support for Network Telephone Services, he migrated throughout the shifts, helping increase productivity and provide training. Greg introduced his “one team, one dream” mantra to KDS, underscoring our commitment to superior service.

Hailey Russo

Director of Operations

A native Angelino, Hailey Russo has joined the KDS team as the Director of Operations. Deeply rooted in strategy and logistics, Hailey’s drive to build processes that help early stage startups scale quickly, stems from her time spent in food and travel tech start-ups. While working at Roaming Hunger, and AvantStay, she has scaled lean markets and assembled departments and programs using data-driven metrics. Hailey enjoys empowering her team in the office as well as on the football field with her multiple co-ed flag teams. She also enjoys singing karaoke, fishing, and training to be an Olympic hopeful in Trap.

Kevin Cassidy

Brands Partnerships Manager

Kevin is a digital native with expertise in business development, commerce, social media and digital integration. His experience spans companies of all sizes, including tech giants like IBM and SAP. Likewise, his skills span a range of industries such as law, medicine, pharmaceuticals, and entertainment, where he partnered in a startup. This broad background amplified Kevin’s contributions in technology, such as for Magento and Elastic Path, where he helped develop best practices and global strategies. An independent content creator, Kevin has generated 650M+ views and provides contract work for aggregators like Twitch and Skybound Media.


Executive Chef & Culinary
Group Manager

An experienced farm-to-table chef focused on California cuisine, Leo is an inventive food craftsman. He has created many menu items for specialty shops in East Los Angeles, and been featured in L.A. Magazine and Daily Coffee News. He is committed to using locally sourced ingredients, and has been a longtime champion of farmers’ markets, along the way developing a line of vegan Mexican sauces, sides and tortillas under the Bloom Foods Markets label. Originally from Mexico City, he holds a B.A. from UC Berkeley. Early industry forays included an internship at an organic vineyard in Baja California, Valle de Guadalupe.

Rigo Bustamante

Director of Quality
and Automation

A talented leader in software quality assurance, Rigo applies 18+ years’ experience, providing KDS with structure and fundamental testing principles to creating a winning product. For video game innovator Activision he led development of the popular Call of Duty franchise across all platforms. At Disney Interactive he was an in-house Product Evaluator for all titles. His team leadership skills expanded at DirecTV and SnapChat, including offshore (India, Brazil, Taiwan) multi-platform management for testing and test case development. Time at Ordermark afforded greater understanding of food service tech, including requirements for ideal systems for client/user interaction with virtual kitchens and brands.


Sales Development Representative

A graduate of the UNC School of the Arts, Brandon cut his teeth in the set lighting realm of physical production for the film industry, eventually migrating into the vendor world and utilizing his knowledge gained to expand sales and operations, gaining new clientele for various lighting companies in the LA film community. During this time, he developed a deep passion for sales and quality customer rapport. He is also deeply passionate about music, playing guitar, cinema and the crossroads between storytelling and aesthetics.


Sales Development Representative

Alex is fascinated by the countless ways in which stories are told. Whether it’s writing articles for her local paper, or reading the newest memoir, bringing humanity closer together through an array of story methods is what it’s all about. A graduate of UCSB, with a degree in English Literature and the Culture of Media Information, Alex has found a position at KDS where her love for start ups and brand storytelling can finally come together. Out of the office, Alex can be found looking for the next best surf trip!